Beer, Wine and Spirits Trend Rundown: No. 4 (4/15-5/15)

For our fourth microtrends rundown (the first of a new quarter), we're digging into the meat of Spring and looking back at how we did in Q1. First, our thoughts on the specific ways that big-picture beer, wine and spirits trends will play out in the next four weeks. (Read...  read more

Beer, Wine and Spirits Trend Rundown: No. 2 (2/15-3/15)

Welcome to the second edition of our trends and microtrends rundown. (See last month's post here.) Here, we look at how developing big-picture trends in beer, wine and spirits will play out over the next four weeks. Now that January is behind us, the trajectory is looking up. This month,...  read more

Beer, Wine and Spirits Trend Rundown: No. 1 (1/15-2/15)

Happy New Year! Welcome to our first (ever, and of 2021) trend rundown. Here, we'll take a lens to developing trends and predict how they'll play out over the next four weeks. Trends are a valuable tool for forecasting sales and informing inventory. They can also help brands and retailers market...  read more