3 Steps to Create a Future for Craft Spirits with Digital Marketing

The future needs to be created For craft spirits brands, the future is in flux. Laws and regulations — especially around direct-to-consumer shipping — are evolving rapidly and with promise. At the same time, digital technology and drinking preferences are changing. More than half of millennials (who represent a majority of current customers...  read more

Trace a Product Trend from Hip Bar to Home Bar

The beer, wine and spirits industry is built on product trends. Brands build buzz around products using digital marketing and on-premise partnerships. Shoppers start to look for the products at their local liquor store. Local liquor stores increase their inventory of those buzzy products. From there, products become bar cart staples...  read more

Beer, Wine and Spirits Trend Rundown: No. 4 (4/15-5/15)

For our fourth microtrends rundown (the first of a new quarter), we're digging into the meat of Spring and looking back at how we did in Q1. First, our thoughts on the specific ways that big-picture beer, wine and spirits trends will play out in the next four weeks. (Read...  read more

Beer, Wine and Spirits Trend Rundown: No. 2 (2/15-3/15)

Welcome to the second edition of our trends and microtrends rundown. (See last month's post here.) Here, we look at how developing big-picture trends in beer, wine and spirits will play out over the next four weeks. Now that January is behind us, the trajectory is looking up. This month,...  read more

Beer, Wine and Spirits Trend Rundown: No. 1 (1/15-2/15)

Happy New Year! Welcome to our first (ever, and of 2021) trend rundown. Here, we'll take a lens to developing trends and predict how they'll play out over the next four weeks. Trends are a valuable tool for forecasting sales and informing inventory. They can also help brands and retailers market...  read more