Trace a Product Trend from Hip Bar to Home Bar

The beer, wine and spirits industry is built on product trends. Brands build buzz around products using digital marketing and on-premise partnerships. Shoppers start to look for the products at their local liquor store. Local liquor stores increase their inventory of those buzzy products. From there, products become bar cart staples...  read more

2021 Summer Buying Patterns: Gifting Beer, Wine and Spirits

As we enter a second pandemic summer, new buying patterns are starting to emerge. Those patterns aren't necessarily showing up in the products they buy. People will still reach for warm weather staples like rosé, sour beers, Tequilas and hard seltzers. Instead, we're exploring the patterns around the purchases: the how and...  read more

Beer, Wine and Spirits Trend Rundown: No. 3 (3/15-4/15)

Welcome to the third edition of our monthly trend rundown! Here, we look at how developing big-picture trends in beer, wine and spirits will play out over the next four weeks. (Read Jan-Feb and Feb-March editions on our blog.) The over-arching trend this month? Warm weather. As spring unfolds, we're expecting...  read more

Beer, Wine and Spirits Trend Rundown: No. 2 (2/15-3/15)

Welcome to the second edition of our trends and microtrends rundown. (See last month's post here.) Here, we look at how developing big-picture trends in beer, wine and spirits will play out over the next four weeks. Now that January is behind us, the trajectory is looking up. This month,...  read more

Beer, Wine and Spirits Trend Rundown: No. 1 (1/15-2/15)

Happy New Year! Welcome to our first (ever, and of 2021) trend rundown. Here, we'll take a lens to developing trends and predict how they'll play out over the next four weeks. Trends are a valuable tool for forecasting sales and informing inventory. They can also help brands and retailers market...  read more