DataBarTM
DataBar is the first retail analytics platform used to deliver actionable insights for the independent beverage alcohol channel.
Through our exclusive network of independent liquor stores across the country, we are able to aggregate transaction-level data with third party sources, to offer an encompassing view of the independent retail channel.
DataBar provides all three tiers of the beverage alcohol industry with visual understanding of the independent consumers, along with a near real-time report on what, when and why consumers buy.
Near Real-Time Visualization
Our data updates in near real-time, so you can monitor changing behaviors and sentiments, with or without consultant guidance.
Market Snapshots
Understand brand health and uncover strategic opportunities within the channel and market.
Promotion Effectiveness
Our proprietary technology and relationship with retailers enables us to track marketing performance both on and offline.
