Ep #5: The Retail Roundup News

September 18, 2018 In Retail Untapped

Welcome to Episode 5 of Retail Untapped: This week we’re bringing you Retail Roundup, a quarterly breakdown of the bev/alc industry.

Crucial updates include summer 2018 takeaways across all of beer, the explosive growth of ready-to-drink beverages, and notable shifts toward social media marketing.

Beer Takeaways: The ever-popular IPA is shifting from west-coast toward hazy styles, while rose ciders make a strong summer 2018 play.

Category to Watch: Ready-to-Drink (RTD) beverages have seen 28% growth this year; the category is checking all the right boxes for younger consumers.

Looking Ahead: Diageo brand, Smirnoff, has heavily invested in Instagram stories to reach millennials; it’s about time that you consider social for your own business.

Even with these curated insights, selecting merchandise or growing your digital platform is tough work.

Thanks for joining us on Episode 5 of Retail Untapped. Make sure to tune in on October 2nd for a conversation with the founder of 3×3 Insights.