How The Long Drink Company is Shaking Up Spirits

July 9, 2019 In Retail Untapped

“Long Drink” is its own category of top-selling booze in Finland.  Now, for the first time, Co-Founder Sakari Manninen and his team are canning this “grapefruit soda with a liquor kick” and bringing it to the States, where they’ve been met with huge success. We talk about what it takes to launch a new drinks company in today’s beer, wine and spirits market, and discuss what shoppers are looking for in 2019.