CLBA Presentation: The Digital Transformation of Alcohol Retail

August 2, 2018 In Latest News

Yesterday, the Colorado Licensed Beverage Association and 3×3 Insights hosted an educational seminar at Breakthru’s CO headquarters on the topic of Thriving in Today’s Beverage Alcohol Marketplace. You can find the sign-up page with more details here:

During the event, Director of Marketing Brad Davis presented his talk “The Digital Transformation of Alcohol Retail.” He discussed the effect of Amazon beverage alcohol retailers, explained the importance of providing a mobile-friendly and digital-first experience to your customers, and three important areas where liquor retailers need to focus when developing a digital retail strategy: Understanding the Customer, Personalized Engagement, and Convenience + Fulfillment.

Check out the SlideShare below for the entire presentation. Enjoy!