From boxes to cans and beyond, wine packaging stands apart in terms of its diversity, playfulness, and desire to match changing consumer preferences. The recent history of alternative wine packaging began with boxed wines. Patents for bagged-and-boxed wine were filed around 50 years ago. The products, pushed out by companies... read more
In this article, we’re highlighting four emerging retail technologies to keep an eye on in the beverage alcohol industry. ... read more
Younger consumers are taking hold of the alcohol market and bringing health-conscious... read more
As a retail store owner, the rise of e-commerce is an important trend to follow. Traditional shopping is moving into the digital age, and purchases are more frequently happening on mobile devices. In fact, e-commerce sales grew 23% across all categories last year. When it comes to beverage alcohol, e-commerce in... read more
Social media marketing without data is like driving with your eyes closed. If you want to have social media channels that engage and influence your audience, gathering and interpreting data is crucial. Data will capture customer purchase histories, and spot sales trends that can be used to market to your... read more
For years, the beverage alcohol business has been defined by measurement that tracked the speed of products moving through the three-tier structure of importer or producers, distributors, and retailers. Innovation and product development remained more art than science. Inventories were gauged at each tier to determine which products were moving best... read more
Since the explosion of Amazon, the idea of leaving the couch to buy anything has all but disappeared. Even alcohol has made it to at-your-door-in-under-an-hour status. But there are ways to engage – by showing value beyond speed and convenience – that bring customers back to your brick-and-mortar store despite the... read more
