3x3 Blog

We were recently featured in an article by Beverage Media Group’s Managing Editor W. R. Tish: Digging Next Level Data. You can find the full text of the article below. Analyzing baskets and behavior, 3×3 Insights provides more valuable data With today’s POS technology, so much sales data is available at the...  read more

Many independent beverage alcohol retailers understand (or seem to understand) the potential of data and analytics to improve decision-making and have a large positive impact on a store’s bottom line. But most aren’t sure where to start. Changing the way you make business decisions and run your store takes time, but...  read more

Earlier this week, 3x3 Insights participated as a Gold-level sponsor and invited speaker at Beverage Dynamics’ 2nd Annual Beverage Alcohol Retailers Conference in Denver, CO. We are pleased to report that it was an extremely fruitful and successful event! This was a very exciting opportunity for us, as our CEO Mike...  read more

Earlier in the year, we shared (cautiously) our 'way-too-early' predictions for 2018 beverage alcohol trends. Now that we’re into Q2, though, some patterns in sales and consumption have started to emerge, and we have recalibrated our predictions with the data and findings we have seen so far. Read on to track...  read more

Generational marketing is the practice of tailoring your efforts to the habits and preferences of specific target generations to better sell your products to those people. This tactic can be a super effective way to focus your marketing efforts and, hopefully, sell more products. In this post, we’ll explore how...  read more

3x3 Insights has been featured in a piece on PYMNTS.com summarizing an interview conducted last month with our Co-founder and Director of Product Marketing, Brad Davis: Quenching Indie Alcohol Merchants’ Thirst For Data. In addition to talking about the future of the 3x3 Insights, Brad also touched on a number of...  read more

Every store owner wants their customers to shop and spend more. Moving your customers from their go-to product toward new and unique items that build bigger baskets starts with understanding how they shop and using that knowledge to your advantage. Using the basics of psychology to enhance your customers’ retail experience...  read more

We are excited to share that 3x3 Insights has been featured in a recent article by Brewbound editor Chris Furnari entitled "3×3 Insights Aims to ‘Shine Light’ on Independent Retail Data"! The article serves as a great introduction to 3x3 Insights and what we've been up to. Our CEO Mike Provance...  read more

This is Part 2 of a 2 part series covering business intelligence and predictive analytics and why they are important for liquor retailers. Click here for Part 1. For liquor retailers looking to get an edge up on their competition, predictive analytics is a powerful tool for extracting valuable insights from...  read more

This article is Part 1 of a 2 part series that covers the importance of business intelligence and predictive analytics and how they can be used by liquor retailers. Click here for Part 2. Data is the unseen force that moves every kind of business in the 21st century. In today’s...  read more

The addition of a Total Wine & More store is intimidating to any local liquor retail market. As a national chain, Total Wine & More offers a huge selection of wines, beers, liquors and more at highly competitive prices. For more background, Total Wine & More is a chain that started...  read more

When you run a promotion, how do you measure promotional effectiveness in your liquor store? Do you look only at depletion reports to measure how successful the promotion was? If so, we’re here to tell you looking only at the number of items sold misses a critical variable that makes measuring promotion...  read more

As a retailer, looking at depletions reports can only get you so far. This information only shows fragments of consumer behavior, purchasing patterns and basket compositions. Think of how effectively you could market the products on your shelves with a full picture of which ones led customers to buy more. Basket analysis...  read more

With the growth of technology, consumer data has emerged as a rich resource of insights for retailers. It gives actionable insight into how products are purchased and who is purchasing them, which in turn leads to more sales and valuable profits for your business. Data can (and does) make a difference...  read more

Retail as we know it is changing. The beverage alcohol industry, among many others, is seeing disruptions, from smartphone apps that provide convenience for shoppers to data-gathering devices that help retailers sell smarter. Online marketplaces like Amazon are changing things, too, in unprecedented ways. As Amazon expands into new categories—including grocery...  read more

The U.S. Census Bureau defines the millennial generation as people born between 1982 and 2000 (ages 17 to 35). This is a broad age range, but there are definite trends that have emerged from this generation. These trends can help Liquor Retailers gain standing with this enormous generation of consumers. Millennials...  read more

As a liquor retailer, you are always looking for ways to improve the way you run your business. While your store may bring in sustainable revenue, the industry is rapidly growing and shifting—and you must follow suit. This growth and shift in the industry poses the most complex problems to solve....  read more

The holidays are the most popular time for alcohol shopping. As consumers hunt for the right holiday drink selection, retailers need the best tools to track and engage these shoppers. What’s on the holiday wish lists for independent liquor retailers? Here’s what you should hope for going into 2018. Insightful Sales...  read more