3x3 Blog

Invoice-based data and depletions reports have obvious utility to beverage alcohol suppliers aiming to track the speed and volume of products moving through the three-tier system in the United States, but there is a lot that they can’t do, especially if you are trying to understand the behaviors of the...  read more

Getting a grasp on consumer preferences and trends in the beverage alcohol industry isn’t easy due to evolving tastes, aging consumers and seemingly contradictory information. Not only do different generations of consumers have different preferences for beer, wine and spirits, the popularity of each category across all generations is shifting...  read more

This week, Cathy Huyghe, Co-Founder of Enolytics, featured 3x3 Insights on their Enoyltics 101 blog that covers impactful business in the wine & data space: Battling Amazonification: What You Need to Know about Data for Independent Retailers. You can find the full text of the article below. Enjoy! Battling Amazonification: What...  read more

In this consumer-centric age, success is built on the relationships retailers build with the people shopping in their stores. Building and nurturing relationships with your customers is incredibly important as it is one of the best ways retailers can provide value without having to compete on price alone. Shopper data can...  read more

Yesterday, the Colorado Licensed Beverage Association and 3x3 Insights hosted an educational seminar at Breakthru's CO headquarters on the topic of Thriving in Today's Beverage Alcohol Marketplace. You can find the sign-up page with more details here: 3x3insights.com/CLBA/. During the event, Director of Marketing Brad Davis presented his talk "The Digital...  read more

Let’s imagine ourselves in the near future. What does your corner liquor store look like? Is there a robot stocking shelves or working the register? At BevMo!, there is. NAVII is an in-store robot that looks at what inventory is missing from shelves. It alerts staff to restock products and engages...  read more

3x3 Insights is pleased to announce that we have joined the American Beverage Licensees as their newest Associate Member! We are excited by the opportunity to grow this relationship over the months and years to come as we continue to provide leading independent beverage alcohol retailers with the analytics and engagement...  read more

We were recently featured in an article by Beverage Media Group’s Managing Editor W. R. Tish: Digging Next Level Data. You can find the full text of the article below. Analyzing baskets and behavior, 3×3 Insights provides more valuable data With today’s POS technology, so much sales data is available at the...  read more

Many independent beverage alcohol retailers understand (or seem to understand) the potential of data and analytics to improve decision-making and have a large positive impact on a store’s bottom line. But most aren’t sure where to start. Changing the way you make business decisions and run your store takes time, but...  read more

Earlier this week, 3x3 Insights participated as a Gold-level sponsor and invited speaker at Beverage Dynamics’ 2nd Annual Beverage Alcohol Retailers Conference in Denver, CO. We are pleased to report that it was an extremely fruitful and successful event! This was a very exciting opportunity for us, as our CEO Mike...  read more

Earlier in the year, we shared (cautiously) our 'way-too-early' predictions for 2018 beverage alcohol trends. Now that we’re into Q2, though, some patterns in sales and consumption have started to emerge, and we have recalibrated our predictions with the data and findings we have seen so far. Read on to track...  read more

Generational marketing is the practice of tailoring your efforts to the habits and preferences of specific target generations to better sell your products to those people. This tactic can be a super effective way to focus your marketing efforts and, hopefully, sell more products. In this post, we’ll explore how...  read more

3x3 Insights has been featured in a piece on PYMNTS.com summarizing an interview conducted last month with our Co-founder and Director of Product Marketing, Brad Davis: Quenching Indie Alcohol Merchants’ Thirst For Data. In addition to talking about the future of the 3x3 Insights, Brad also touched on a number of...  read more

Every store owner wants their customers to shop and spend more. Moving your customers from their go-to product toward new and unique items that build bigger baskets starts with understanding how they shop and using that knowledge to your advantage. Using the basics of psychology to enhance your customers’ retail experience...  read more

We are excited to share that 3x3 Insights has been featured in a recent article by Brewbound editor Chris Furnari entitled "3×3 Insights Aims to ‘Shine Light’ on Independent Retail Data"! The article serves as a great introduction to 3x3 Insights and what we've been up to. Our CEO Mike Provance...  read more

This is Part 2 of a 2 part series covering business intelligence and predictive analytics and why they are important for liquor retailers. Click here for Part 1. For liquor retailers looking to get an edge up on their competition, predictive analytics is a powerful tool for extracting valuable insights from...  read more

This article is Part 1 of a 2 part series that covers the importance of business intelligence and predictive analytics and how they can be used by liquor retailers. Click here for Part 2. Data is the unseen force that moves every kind of business in the 21st century. In today’s...  read more

The addition of a Total Wine & More store is intimidating to any local liquor retail market. As a national chain, Total Wine & More offers a huge selection of wines, beers, liquors and more at highly competitive prices. For more background, Total Wine & More is a chain that started...  read more