3x3 Blog

Every store owner wants their customers to shop and spend more. Moving your customers from their go-to product toward new and unique items that build bigger baskets starts with understanding how they shop and using that knowledge to your advantage. Using the basics of psychology to enhance your customers’ retail experience...  read more

We are excited to share that 3x3 Insights has been featured in a recent article by Brewbound editor Chris Furnari entitled "3×3 Insights Aims to ‘Shine Light’ on Independent Retail Data"! The article serves as a great introduction to 3x3 Insights and what we've been up to. Our CEO Mike Provance...  read more

This is Part 2 of a 2 part series covering business intelligence and predictive analytics and why they are important for liquor retailers. Click here for Part 1. For liquor retailers looking to get an edge up on their competition, predictive analytics is a powerful tool for extracting valuable insights from...  read more

This article is Part 1 of a 2 part series that covers the importance of business intelligence and predictive analytics and how they can be used by liquor retailers. Click here for Part 2. Data is the unseen force that moves every kind of business in the 21st century. In today’s...  read more

The addition of a Total Wine & More store is intimidating to any local liquor retail market. As a national chain, Total Wine & More offers a huge selection of wines, beers, liquors and more at highly competitive prices. For more background, Total Wine & More is a chain that started...  read more

When you run a promotion, how do you measure promotional effectiveness in your liquor store? Do you look only at depletion reports to measure how successful the promotion was? If so, we’re here to tell you looking only at the number of items sold misses a critical variable that makes measuring promotion...  read more

As a retailer, looking at depletions reports can only get you so far. This information only shows fragments of consumer behavior, purchasing patterns and basket compositions. Think of how effectively you could market the products on your shelves with a full picture of which ones led customers to buy more. Basket analysis...  read more

With the growth of technology, consumer data has emerged as a rich resource of insights for retailers. It gives actionable insight into how products are purchased and who is purchasing them, which in turn leads to more sales and valuable profits for your business. Data can (and does) make a difference...  read more

Retail as we know it is changing. The beverage alcohol industry, among many others, is seeing disruptions, from smartphone apps that provide convenience for shoppers to data-gathering devices that help retailers sell smarter. Online marketplaces like Amazon are changing things, too, in unprecedented ways. As Amazon expands into new categories—including grocery...  read more

The U.S. Census Bureau defines the millennial generation as people born between 1982 and 2000 (ages 17 to 35). This is a broad age range, but there are definite trends that have emerged from this generation. These trends can help Liquor Retailers gain standing with this enormous generation of consumers. Millennials...  read more

As a liquor retailer, you are always looking for ways to improve the way you run your business. While your store may bring in sustainable revenue, the industry is rapidly growing and shifting—and you must follow suit. This growth and shift in the industry poses the most complex problems to solve....  read more

The holidays are the most popular time for alcohol shopping. As consumers hunt for the right holiday drink selection, retailers need the best tools to track and engage these shoppers. What’s on the holiday wish lists for independent liquor retailers? Here’s what you should hope for going into 2018. Insightful Sales...  read more

The way customers shop in your store is changing, creating tension points for liquor retailers. These days, consumers value convenience over loyalty, resulting in inconsistent foot traffic for your store. With the boom of easy, on-demand apps like Drizly and MiniBar, simple e-commerce websites, and unique tasting room and brewery...  read more

Pricing isn’t the most intuitive part of running an independent liquor retail business. Margins are the center of the conversation: How do you price your stock for consumers while also bringing in revenue?...  read more

Implementing a Point of Sale (POS) system is the first step to better understanding and analyzing how inventory moves through your store. But it shouldn’t be the last -- there’s valuable and easily-gathered information that a basic POS system can’t offer. POS reports focus on sales volumes (depletions) rather than than...  read more