Retail Untapped

Actionable insights for the beer, wine and spirits industry, powered by 3x3

Trending Products and Categories to Kick Off OND: Beer, Wine and Spirits Microtrends No. 9 (9/15-10/15)

October, November and December (OND) are the busiest months of the year for the beer, wine and spirits industry — and that busy season is nearly here. Last month, we centered on four themes that we predict will dominate the 2021 holiday season. Now, we're digging deeper into each of those...  read more

Read our Q&A with the American Craft Spirits Association

The American Craft Spirits Association (ACSA) featured a short convo with us at 3x3 in their August Monthly Mash — a monthly newsletter for ACSA members. Dig into the conversation (between ACSA and Katelyn Edelson, our marketing and creative director) on 3x3 and our offerings for craft spirits producers below. ACSA:...  read more

3 Steps to Create a Future for Craft Spirits with Digital Marketing

The future needs to be created For craft spirits brands, the future is in flux. Laws and regulations — especially around direct-to-consumer shipping — are evolving rapidly and with promise. At the same time, digital technology and drinking preferences are changing. More than half of millennials (who represent a majority of current customers...  read more

Trace a Product Trend from Hip Bar to Home Bar

The beer, wine and spirits industry is built on product trends. Brands build buzz around products using digital marketing and on-premise partnerships. Shoppers start to look for the products at their local liquor store. Local liquor stores increase their inventory of those buzzy products. From there, products become bar cart staples...  read more

First-party Marketing is the Future for Beer, Wine and Spirits Retailers

First-party data — or personal information collected by a business directly from customers — is the future of marketing. This shift spells even more change for beer, wine and spirits retailers who were thrust into digital hastily at the start of the COVID-19 pandemic. Here, we'll share background on these digital...  read more

How Retailers Can Build a Thriving Local Presence to Future-proof Sales

In beer, wine and spirits sales, local matters. But going from liquor store on the corner to *the* neighborhood spot for bottles requires more than just a nearby address. It's about embracing a store's place in the independent channel. That high-value network of locally owned beer, wine and spirits stores across the...  read more

Summer Trends Rundown: Beer, Wine and Spirits Microtrends No. 5 (5/15-6/15)

Welcome, friends, to our fifth microtrend report. This month, we're gearing up for summer trends with COCKTAILS, RUM and ORGANIC SELTZER. We assemble these mid-month reports to capture the buzziest industry happenings and process them into specific, product-focused trends. (Read earlier editions here.) As we start the summer, we're watching these three...  read more

2021 Summer Buying Patterns: Gifting Beer, Wine and Spirits

As we enter a second pandemic summer, new buying patterns are starting to emerge. Those patterns aren't necessarily showing up in the products they buy. People will still reach for warm weather staples like rosé, sour beers, Tequilas and hard seltzers. Instead, we're exploring the patterns around the purchases: the how and...  read more

Inputs and Outputs: Exploring Growth Marketing for Beer, Wine and Spirits Brands

There are so many ways for beer, wine and spirits brands to approach digital marketing. (We cover a lot of the basics in this report.) One way? Separate digital marketing tactics into two camps: Inputs and Outputs. What goes in vs. what comes out The outputs are what most of us think of...  read more

Onda Sparkling Tequila Grows Into New Markets with 3×3

CASE STUDY / Premium canned sparkling tequila brand Onda launched online in the summer of 2020. They called on 3x3 to help them grow into retail locations, starting in New York City. Onda's Challenge In July 2020, Onda launched its first product — a ready-to-drink sparkling tequila — for direct-to-consumer purchase. The...  read more

Beer, Wine and Spirits Trend Rundown: No. 3 (3/15-4/15)

Welcome to the third edition of our monthly trend rundown! Here, we look at how developing big-picture trends in beer, wine and spirits will play out over the next four weeks. (Read Jan-Feb and Feb-March editions on our blog.) The over-arching trend this month? Warm weather. As spring unfolds, we're expecting...  read more

The Low-Alcohol Drinker is Here to Stay. Here’s How (and Why) to Reach Them.

Beyond the self-fulfilling prophecy of Dry January, low-and-no-alcohol is seeping into the mainstream. People are dipping toes into non-alcoholic and low-alcohol products more and more. For businesses (like yours) in the beer, wine and spirits world, this new trend means yet another path to meeting a potential repeat customer. Let's dig in...  read more