3x3 Blog

Retail Insights for the Modern Day

First-party Marketing is the Future for Beer, Wine and Spirits Retailers

First-party data — or personal information collected by a business directly from customers — is the future of marketing. This shift spells even more change for beer, wine and spirits retailers who were thrust into digital hastily at the start of the COVID-19 pandemic. Here, we'll share background on these digital...  read more

How Retailers Can Build a Thriving Local Presence to Future-proof Sales

In beer, wine and spirits sales, local matters. But going from liquor store on the corner to *the* neighborhood spot for bottles requires more than just a nearby address. It's about embracing a store's place in the independent channel. That high-value network of locally owned beer, wine and spirits stores across the...  read more

Summer Trends Rundown: Beer, Wine and Spirits Microtrends No. 5 (5/15-6/15)

Welcome, friends, to our fifth microtrend report. This month, we're gearing up for summer trends with COCKTAILS, RUM and ORGANIC SELTZER. We assemble these mid-month reports to capture the buzziest industry happenings and process them into specific, product-focused trends. (Read earlier editions here.) As we start the summer, we're watching these three...  read more

2021 Summer Buying Patterns: Gifting Beer, Wine and Spirits

As we enter a second pandemic summer, new buying patterns are starting to emerge. Those patterns aren't necessarily showing up in the products they buy. People will still reach for warm weather staples like rosé, sour beers, Tequilas and hard seltzers. Instead, we're exploring the patterns around the purchases: the how and...  read more

Inputs and Outputs: Exploring Growth Marketing for Beer, Wine and Spirits Brands

There are so many ways for beer, wine and spirits brands to approach digital marketing. (We cover a lot of the basics in this report.) One way? Separate digital marketing tactics into two camps: Inputs and Outputs. What goes in vs. what comes out The outputs are what most of us think of...  read more

Onda Sparkling Tequila Grows Into New Markets with 3×3

CASE STUDY / Premium canned sparkling tequila brand Onda launched online in the summer of 2020. They called on 3x3 to help them grow into retail locations, starting in New York City. Onda's Challenge In July 2020, Onda launched its first product — a ready-to-drink sparkling tequila — for direct-to-consumer purchase. The...  read more

Beer, Wine and Spirits Trend Rundown: No. 3 (3/15-4/15)

Welcome to the third edition of our monthly trend rundown! Here, we look at how developing big-picture trends in beer, wine and spirits will play out over the next four weeks. (Read Jan-Feb and Feb-March editions on our blog.) The over-arching trend this month? Warm weather. As spring unfolds, we're expecting...  read more

The Low-Alcohol Drinker is Here to Stay. Here’s How (and Why) to Reach Them.

Beyond the self-fulfilling prophecy of Dry January, low-and-no-alcohol is seeping into the mainstream. People are dipping toes into non-alcoholic and low-alcohol products more and more. For businesses (like yours) in the beer, wine and spirits world, this new trend means yet another path to meeting a potential repeat customer. Let's dig in...  read more

The Future of Off-Premise Retail: 3×3 CEO Mike Provance at Bar Convent

Our own Mike Provance, PhD, jumped (virtually) into Bar Convent's Global Bar Week in October to discuss the future of beverage alcohol retail. The session was hosted by Park Street University's Emily Pennington. It also featured an on-premise discussion by Matthew Crompton of Neilsen. The panel discussion explored how both on-...  read more

OND 2020: What to Watch in Spirits, Wine and Beer

The last three months of the year (October, November, December — or OND) are always busy and important for beer, wine & spirits retailers. This year will undoubtedly be different, but probably no less important. Smaller, more distant gatherings will replace large family get-togethers during the holidays, meaning normal OND purchasing patterns...  read more

How to Build Bigger Baskets

Growing revenue as an independent retailer isn’t only about increasing your customer base. It’s also about increasing the average order value, or basket spend, of your customer. This is called building bigger baskets. With smart analysis of store and customer data, retailers can learn which products customers tend to purchase together,...  read more