About Us

Beer, Wine and Liquor Insights

The World is Changing.
Don’t Keep Up. Get Ahead.

Our name, 3×3 Insights, refers to the three tiers of the beverage alcohol industry (manufacturers, distributors and independent liquor retailers) and the last three feet of the customer journey. As industry veterans and technologists who have long-lasting relationships in all the distribution tiers, our team knows firsthand the need and value for insightful data and customer engagement tools.

So, we’ve focused our efforts on the most valuable and hardest-to-attain consumer data by partnering with independent liquor retailers, restaurants, and bars to help companies throughout the industry better understand and sell to the beverage alcohol consumer.

Independent Liquor Retailers

3×3 Team

Mike Provance

Mike Provance



Ron Gerrans



Eric Engstrom



Brad Bargen

Chief Engineer

Juan R

Juan Reffreger

Executive Director, Industry Solutions

Jeff N

Jeff Nedeau

East Coast Region Executive


Conner Downey

Sales Operation Manager


Cole Clark

Industry Solutions

Dominik Wallace

Dominik Wallace

Technical Support Engineer