About Us

Beer, Wine and Liquor Insights

The World is Changing.
Don’t Keep Up. Get Ahead.

Our name, 3×3 Insights, refers to the three tiers of the beverage alcohol industry (manufacturers, distributors and independent liquor retailers) and the last three feet of the customer journey. As industry veterans and technologists who have long-lasting relationships in all the distribution tiers, our team knows firsthand the need and value for insightful data and customer engagement tools.

So, we’ve focused our efforts on the most valuable and hardest-to-attain consumer data by partnering with independent liquor retailers, restaurants, and bars to help companies throughout the industry better understand and sell to the beverage alcohol consumer.

Independent Liquor Retailers

3×3 Team

mike provance 3x3 insights

Mike Provance


ron gerrans 3x3 insights

Ron Gerrans


brad bargen 3x3 insights

Brad Bargen


steve hershberger

Steve Hershberger

VP of Product Strategy

jeff nedeau 3x3 insights

Jeff Nedeau

East Coast Region Executive


Conner Downey

Solutions & Operations

cole clark 3x3 insights

Cole Clark

Lead Data Analyst, Industry Solutions

katelyn edelson 3x3 insights

Katelyn Edelson

Creative Marketing Director

jack provance 3x3 insights

Jack Provance

Data Engineer

jeff manchester 3x3 insights

Jeff Manchester

Business Lead

sean bryant 3x3 insights

Sean Bryant

Digital Creative Director