We help independent liquor retailers create better futures

3x3 insights computer with details of ads data

3x3 is an impassioned, persevering advocate for each retailer and brand that calls us a partner.

We are not rocket scientists trying to land people on Mars.

We are not inventing technology that is new to the world.

We are making our mark on the beer, wine and spirits industry by making a difference for our customers.

Our team of experts turns data into marketing insight that brings brands and retailers closer to the shoppers who will love their products.  

“Our culture elevates thoughtful and diligent problem-solving, persistent hard work and care for our customers above all else.”

MIKE PROVANCE, CEO
3x3 insights cold beer in front of computer

Our team is a collaborative of marketing, sales and technology professionals who believe in each other and in our mission

We are a company of individuals with diverse backgrounds, experiences and capabilities.

We have the most comprehensive view of the drinks shopper in the independent channel

Our data combines point-of-sale and e-commerce transactions, painting a panoramic view of the target shopper and their market behaviors.

1,100+ 

retail partners 
liquor retailer partners 3x3 insights

$14+ billion 

in transaction data
over 14 billion transactions 3x3 insights

30+

U.S. states
nation wide 3x3 insights

12+ million 

profiled shoppers
millions of customer profiles 3x3 insights